Welcome,
To the world of What Lies Beneath. Both a question and a phrase that fosters room for thoughts and ideas. Zack Carr is the leading mastermind behind all that lies beneath. Drawing inspiration from his everyday life and interests, Zack is able to create new and refreshing designs that beg the question "What Lies Beneath?"
What We're About
There's something really cool about reaching the masses with art. When you take a walk through the city and look around, you'll start noticing art on the walls, windows, in stores, being sold on corners, on peoples clothing, in the crevices that no one would dare to go. Art is even in the mundane everyday things we tend to overlook. What Lies Beneath's goal is be that art in those places. Our dream is to be on every wall, screen, piece of clothing, basically every surface in the world. When people hear "WLB" or "What Lies Beneath" they'll know exactly what's up.
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There are a few things that truly help push WLB in the right direction. One of them is our clothing supplier. We have been working with Bilbry Ink (link here) to get all of clothing printed and embroidered. They work closely with a local skate shop (Antics) in Haddon Heights, NJ so we make sure to get the same quality that the shop has. Bilbry has always given us amazing quality, so make sure you check out some of our clothing options. You wont be disappointed.
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Another big player in the world of WLB is the inspiration that pushes us. There are so many things in our life that help keep us motivated. It can range from friends to family to peers to whatever new obsession we have that month. Either way our inspiration is driven from the people we've been able to connect with. All those who say good or even critical things, keep us pushing and striving for "the next best thing." In terms of artistic inspiration, we get a lot of that from tattoo artists, graffiti artists, and pop art. We love things that catch our eye and want to be able to replicate that feeling.
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What Lies Beneath is an art brand that celebrates the creator, the visionary, the kid with an active imagination. We hope to show the world that happiness lies in doing the things that you love. It may not always be the easiest, but it sure is rewarding. So take the time to find What Lies Beneath!
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